Get’s Bet, a sports betting company, approached me to help rebrand their business. They were looking to update their image and create a more modern and user-friendly website. The goal was to increase customer engagement and sales.
To address the issues, I designed a new information architecture and user flow for the website. The navigation was simplified and the most important information was placed prominently on the homepage.
I then created wireframes and mockups for the new design, which was more visually appealing and used a color scheme that reflected the brand’s identity. The typography was also updated to be more modern and easy to read.
To ensure that the new design met the needs of the customers, I conducted user testing. The feedback was positive and the users found the new website to be much more user-friendly and easy to navigate. They also appreciated the new betting slip feature and the improved visual design.
The new website was launched successfully and received positive feedback from customers. Get’s Bet saw an increase in sales and customer satisfaction improved. The rebranding project was a success and helped Get’s Bet to stand out in the highly competitive sports betting industry.